Module Title: London Business: Operating as a Global City
Individual report, on the following topic:
1. Global cities are the primary nodes in the global economic network. Evaluate the business environment of one of thempaying particular attention to the competitiveness indicators. You should describe and evaluate the state of advanced business services, incentives for foreign investors, issues of political stability, state of housing, infrastructures and environment.
This report is worth of 50% of the module mark
Please be aware that this coursework will automatically be scanned through a text matching system (designed to check for possible plagiarism).
Research and logical flow:
1. Analyse your recommended readings and create clear definitions of the following terms: ‘global city’; ‘business environment’; ‘competitiveness indicators’. Establish the logical connection between these terms.
2. Your task is:
a. to show that your chosen city (e.g. London) is global
b. to identify the sectors and types of businesses which represent this global status
c. to indicate which external factors are most likely to affect the performance of the sectors and businesses, identified above, using PESTLE-type analysis; PESTLE – Political; Economic & financial; Social – cultural, Technological, Legal; Environmental.
d. To select the ‘strong’ and ‘weak’ elements of business environment of the chosen city and support this selection by data collected from reports, reliable newspapers and recent journal articles.
e. Conclude, analysing whether, and if yes, how the strengths and weaknesses of business environment of the chosen city influence changes in its competitiveness.