Part 1- Knowledge (LO1)
Thompson (2018) stated that the modern marketers’ remit has now extended far beyond ‘selling stuff’. To reflect this, a re-evaluation of the core principles of marketing, the skills needed and how they can be blended together to help accelerate marketing performance is needed. He argued that the skills, role and responsibilities of a marketer have and will continue to change to meet this evolving landscape but there are also challenges, according to the panel.
Write a 1000 word essay on the topic ‘The role of marketing in modern organisations’ analysing and evaluating key elements of the marketing function and how they interrelate with other functions in a modern organisation.
Part 2 – Application (LO2 & LO3) Case study
Beauty Giant is cosmetics selling company that has so far 50 branches all over the UK. Usually, they sell men and women toiletries from various world renounced brands. So far, they have made a good name in the market, but they do not produce and sell any product of their own. Very recently, the company has decided to launch new anti-ageing product called ‘Forever Young’ which they believe is first of its kind and will be targeted at the over 30’s market.
The organisation has an ambitious plan for this product to become the market leader and the ultimate choice for consumers who uses or wants to try an anti-ageing product.
As the marketing manager for Beauty Giant, design a strategic marketing plan for the new product ‘Forever Young’ that tactically applies the use of 7Ps to achieve the overall marketing objective.
End of Assignment
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