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Evaluate in depth the role of marketing in destination development.

Assignment

Programme Title

Option – BA AAM, BA ITBM, BSc ITM, BA EM

Module Title

Destination Management

Module Code

092

Assignment Title

Destination Audit

Level

6

Weighting

70%

Lecturers

 

W/C Hand Out Date

 

Due Date

 

Feedback Post Date

 

Assignment Format

Report

Assignment Word Count

3000 words

Module Learning Outcomes covered in this assignment

i. Understand and explore in detail a framework for the analysis of destinations.

ii. Evaluate in depth the role of marketing in destination development.

iii. Reflect upon contemporary issues emerging in destination management

 

Submission Format (include ATS key for hard copy submission

e-Submission

Individual

Assignment Task

You are asked to assume the role as a consultant, specialising in destination management. You have been asked by Bath Tourism Plus and Bath and North Somerset Council to undertake a destination audit, to critically examine the competitiveness of the tourism offering in Bath in relation to attracting key target markets. You should choose one of the key strategic priority markets, included in the Bath Tourism Plus Marketing Strategy. These are the UK, Germany, USA or China. In undertaking this task you should complete and submit the destination auditing tool.

Task Guidance

For guidance on this assignment, please access the assignmentvodcastor further information available through Canvas. In addition, you should attend all seminars where we will apply and practice the tasks expected for this assignment.

General Assignment Guidance

Importance of Word Counts and Presentation Timings

Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons. 

E-submission

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

 

Cut-off date for late work

http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx

 

Grading criteria

http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx

 

Plagiarism

http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx

 

Extenuating Circumstances

http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx

 

UCB Referencing Guide

https://portal.ucb.ac.uk/#/asc/study-skills/references

 

General Academic Guidance

https://portal.ucb.ac.uk/#/asc

 


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