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Fig 2.4: The Strategic Planning Gap

Fig 2.4: The Strategic Planning Gap

Desired Sales

  • Diversification Growth
  • Integrative Growth
  • Intensive Growth

Fig 2.5: Three Intensive Growth Strategies:

Ansoff`s Prodeuct- Market Expansion Grid

  Current Products New Products
Current Markets 1. Market-penetration strategy 3. Product-development strategy
New Markets 2. MArket-development strategy ( Diversification Strategy )

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