Fig 2.5: Three Intensive Growth Strategies
Post Date: 05 - Aug - 2023
Fig 2.4: The Strategic Planning Gap
Desired Sales
- Diversification Growth
- Integrative Growth
- Intensive Growth
Fig 2.5: Three Intensive Growth Strategies:
Ansoff`s Prodeuct- Market Expansion Grid
| |
Current Products |
New Products |
| Current Markets |
1. Market-penetration strategy |
3. Product-development strategy |
| New Markets |
2. MArket-development strategy |
( Diversification Strategy ) |
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