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Identify factors that you think your client company should collect information on, that is needed for the company’s internationalisation strategy.

Assignment Title: International Business

STUDENT ACTIVITY:

You should submit a management report analysing the issues affecting the global business environment.

This assignment should relate to your own company, alternatively you can relate this to another organisation you are familiar with or one of the case study companies. You are employed as management consultants to this company and you are to present a report to your clients covering the following:

1. Identify factors that you think your client company should collect information on, that is needed for the company’s internationalisation strategy.

2. Present these factors within a suitable analytic framework for new national markets that your client can expand or substantially develop their operations towards.

3. Compare the factors identified in your client’s own home country and the new* markets you are proposing expanding towards.

WORD COUNT: 3000


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