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LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies.

BTEC

Unit 32- Business Strategy

Environmental and Competitive Analysis for Business

Programme

HND in Business

Assignment Brief Ref

19-20-U32-4.1

Unit Number And Title

Unit: 32 Business Strategy

Unit Level

LEVEL 5

Assignment Title

Environmental and Competitive Analysis for Business

Learning outcomes covered

▪    LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies.
▪    LO2 Assess an organisation’s internal environment and capabilities
▪    LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
▪    LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Business scenario

Samsung Group is a giant multinational enterprise composed of more than thirty affiliated corporations in various industries. Samsung Group is acting a significant role including supplier, designer, engineer and producer etc. As a global conglomerate, Samsung has achieved a great success in both domestic and foreign markets.
Over the years, Samsung electronics has grown to a global IT brand, through the spirit of challenge and culture of innovation by focusing on sustainability in all their processes and operations. Samsung mobile business has contributed enormously to the whole company, providing mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such as the Galaxy S10e, Galaxy Note 10+ and Galaxy Fold across the whole mobile and smartphone markets in the world till to-date (Samsung Sustainability report, 2019). As Samsung intends to expand global footprint, international business strategy would be adopted inevitably by the company in case how the environment impacts on Samsung’s international strategy by using appropriate strategic tools in marketing, production, promotion, advertising, designing, creating and competitive values. Furthermore, Samsung efforts are to expand the use of renewable energy and reduce emissions to minimize the environmental impact of their operation.in addition, also helping local communities in STEM (Technology, Science, engineering and manufacturing) education.
To help youth in Turkey get employed, Samsung thought that it could contribute to Turkey’s effort in improving education for high school kids. Through a strict qualification process and close cooperation with the Turkish government, starting ITO High School in Istanbul in 2012, Yenimahalle High School in Ankara and Çınarlı High School in Izmir were selected for the Samsung Academy program in 2013.
For this, Samsung has invested $3,200,000,000 in Samsung Academy program in Turkey and in 2014; they have a total of 720 graduates from a total of three academies including the one that has been initiated in Istanbul. as a new strategic strategy to have a big segment in the Turkey for more than 40 years (Samsung Newsroom, 2014).

Job/Role

After selected as Management Trainee for Strategic Growth and Planning department in Samsung or a company of your choice or your own workplace, You have been asked to produce a technical report on environmental analysis and strategic growth management plan based on the use of recognized internal and external factors that will lead the departmental manager to draw their long term goal (in turkey or other market) keeping in view the Samsung future strategic objectives and goals.

Assignment Brief

You required submitting a technical report in which you achieve the following. The ultimate goal of the report is to include critique and interpretation of information and data in applying environmental and competitive analysis to produce set of valid strategic decisions, objectives, and tactical actions:
1- By applying appropriate frameworks, critically analyse the impact and influence of the macro environment on Samsung and to inform strategic management decisions.
2- Critically evaluate the internal environment to assess strengths and weaknesses of Samsung internal capabilities, structure and skills set by using related tools and frameworks.
3- Evaluate the competitive forces of Samsung Electric sector by applying Porter’s Five Forces model and further devise appropriate strategies to enhance competitive edge and market position based on outcomes.
4- Produce a strategic management plan that has tangible and tactical current and future strategic priorities and objectives.
Note: You are encouraged to use applicable templates for your analysis.

Links to other units

This unit links to the following related units:

Unit 1: Business and the Business Environment

Unit 18: Global Business Environment
Unit 25: Principles of Operations Management

Unit 27: Identifying Entrepreneurial Opportunities

Unit 33: Business Information Technology Systems

Unit 42: Planning for Growth


Assessment Criteria

Pass

Merit

Distinction

LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies.

P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies.

M1 Critically analyse the macro environment to determine and inform strategic management decisions.

LO1, LO2, LO3 & LO4
D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.

LO2 Assess an organisation’s internal environment and capabilities

P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks.

M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector

P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation.

M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes.

LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation

P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation.

M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.


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