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Learning outcomes covered
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▪ LO1
Analyse the impact and influence which the macro environment has on an
organisation and its business strategies.
▪ LO2 Assess an organisation’s internal environment and
capabilities
▪ LO3 Evaluate and apply the outcomes of an analysis using Porter’s
Five Forces model to a given market sector.
▪ LO4 Apply models, theories and concepts to assist with the
understanding and interpretation of strategic directions available to an
organisation.
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Business scenario
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Samsung Group is a giant multinational enterprise composed of
more than thirty affiliated corporations in various industries. Samsung Group is acting a significant
role including supplier, designer, engineer and producer etc. As a global
conglomerate, Samsung has achieved
a great success in both domestic and foreign markets.
Over the years, Samsung
electronics has grown to a global IT brand, through the spirit of challenge
and culture of innovation by focusing on sustainability in all their
processes and operations. Samsung
mobile business has contributed enormously to the whole company, providing
mobile phones that satisfy consumers’ needs. Samsung maintain the first position with innovated products, such
as the Galaxy S10e, Galaxy Note 10+ and Galaxy Fold across the whole mobile
and smartphone markets in the world till to-date (Samsung Sustainability report, 2019). As Samsung intends to expand global footprint, international
business strategy would be adopted inevitably by the company in case how the
environment impacts on Samsung’s
international strategy by using appropriate strategic tools in marketing,
production, promotion, advertising, designing, creating and competitive
values. Furthermore, Samsung
efforts are to expand the use of renewable energy and reduce emissions to
minimize the environmental impact of their operation.in addition, also
helping local communities in STEM (Technology, Science, engineering and
manufacturing) education.
To help youth in Turkey get employed, Samsung
thought that it could contribute to Turkey’s effort in improving education
for high school kids. Through a strict qualification process and close
cooperation with the Turkish government, starting ITO High School in Istanbul
in 2012, Yenimahalle High School in Ankara and Çınarlı High School in Izmir
were selected for the Samsung
Academy program in 2013.
For this, Samsung has invested
$3,200,000,000 in Samsung Academy
program in Turkey and in 2014; they have a total of 720 graduates from a
total of three academies including the one that has been initiated in
Istanbul. as a new strategic strategy to have a big segment in the Turkey for
more than 40 years (Samsung
Newsroom, 2014).
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Assignment Brief
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You required submitting a
technical report in which you achieve the following. The ultimate goal of the
report is to include critique and interpretation of information and data in
applying environmental and competitive analysis to produce set of valid
strategic decisions, objectives, and tactical actions:
1- By applying appropriate frameworks, critically analyse the impact and
influence of the macro environment on Samsung
and to inform strategic management decisions.
2- Critically evaluate the internal environment to assess strengths and
weaknesses of Samsung internal
capabilities, structure and skills set by using related tools and frameworks.
3- Evaluate the competitive forces of Samsung
Electric sector by applying Porter’s Five Forces model and further devise
appropriate strategies to enhance competitive edge and market position based
on outcomes.
4- Produce a strategic management plan that has tangible and tactical current
and future strategic priorities and objectives.
Note: You are encouraged to use applicable templates for your analysis.
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Links to other units
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This unit
links to the following related units:
Unit 1:
Business and the Business Environment
Unit 18:
Global Business Environment
Unit 25: Principles of Operations Management
Unit 27:
Identifying Entrepreneurial Opportunities
Unit 33:
Business Information Technology Systems
Unit 42:
Planning for Growth
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