SC UoS BA in Business
Assignment Brief
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Course/Programme:
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BA Business
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Level:
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5
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Module Title:
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Entrepreneurship and Business Development
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Module Leader:
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Assignment titles:
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Business Plan
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Assignment number:
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Weighting:
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100%
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Method of submission:
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X
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Online only
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Online and paper copy
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Special instructions for submission (if any):
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Date for results and feedback:
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Employability skills assessed:
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C1: Reading, selecting, analysing and synthesising information from a range of sources
C2: Producing different types of document
C3: Participating in discussions
IT1: Preparing information
N3: Presenting your findings
S1: Plan personal work schedules
WWO2: Working towards identified targets
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Task
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Learning outcomes
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Coming up with a business idea and market entry strategies
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LO1: Understand and evaluate the concept of entrepreneurship, inter-relationship between entrepreneurship and innovation in business management, and the nature of the macro-environmental context for entrepreneurial activity
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Explain the rationale for launching the business
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LO2: Critically understand the nature of innovation and appreciate its role in entrepreneurial activity
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Review the industry and market with a clear demonstration of an understanding of the variables at work here including a macro/micro analysis of the market place.
An STP analysis (Segmentation, targeting and positioning) , providing market statistics (size and growth) to support your selection of the target segment/s. Who will buy this product and why? Vision and mission of business
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LO3: Assess and critically comment upon the factors that influence entrepreneurial activity in a range of different contexts; analyse on how entrepreneurial capacity can be developed, and evaluate the role that the development of a robust creative approach to learning capability has in the successful identification and implementation of entrepreneurial strategies
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Provide a competitor analysis and highlight your competitive advantage
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LO4: Analyse the responses of entrepreneurial organisations as opposed to more predictable strategic approaches;
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Marketing strategy and market growth strategy
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LO5: Evaluate different strategies that are used by entrepreneurial organisations at start up, and during periods of growth, consolidation and underperformance;
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Financial plan, risk and mitigation strategies
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LO6: Critically evaluate and reflect discursively upon the thinking and analytical techniques that can be used to identify opportunities, and recognise the alternative commercial approaches to exploiting an opportunity;
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Write a business plan for a business idea that you plan to set up in the future, or one that you or your family already owns. Whilst you do not have to follow any particular format, do not copy the content of the business plans available online. The idea must be your own business idea, which must have been approved in class after you have pitched it. The idea must be innovative (a new product, an addition to an existing product or taking an existing product to a new market) and you are expected to develop this idea into a viable business model. It is important that you demonstrate that you understand the market in which you are operating. You must at a minimum
- Explain the rationale for launching the business
- Review the industry and market with a clear demonstration of an understanding of the variables at work here including a macro/micro analysis of the market place
- Provide a competitor analysis and highlight your competitive advantage. Explain why you think you will be successful in this market.
- An STP analysis (Segmentation, targeting and positioning) , providing market statistics (size and growth) to support your selection of the target segment/s. Who will buy this product and why?
- Vision and mission of business
- Marketing strategy (using the 4P’s or 7P’s if it is a service)
- Market growth strategy
- Resources required for the venture including the source of finance
- Financial plan including forecasted financial statements for one year
- Risk and mitigation strategies
