This assignment has a total of FOUR pages (including this covering page).
Important points to follow:
- Make sure that you have submitted the correct and entire PDF file for the subject concerned. Useful information of PDF file generation is available at http://it-training.cpce-polyu.edu.hk/mod/book/view.php?id=1221.
- Make sure no missing page in your submission.
- MUST include (a) full student name, (b) student number, (c) subject code, (d) subject group (e) page number and (f) total number of pages on EVERY answer sheet.
- Only the last submission you made within the designated timeslot will be counted.
- Any revised versions of the assignment submitted after the deadline for whatever reason will be counted as late.
- If necessary, students may be invited to provide more information on their submission.
Question 1
(a) (i) Name theFOURmajor components of an information system. (2 marks)
(ii) Identify an information system being used in HKCC and describe its features in relation to the components you specified in part (i) (8 marks)
(b) Business Intelligence (BI) providesTHREEdifferent views of operations and environments of an organization. Give examples of these views (one example for each view) in the context of HKCC environment.(6 marks)
(c) In a restaurant, customers are provided with iPads to order food by themselves with the following objectives:
- The orders can be diverted to the chefs in the kitchen instantly and accurately, enabling more orders to be processed at a time.
- The required number of waiters can be reduced significantly, allowing the owner to run the restaurant at a lower budget.
What type of information system is this restaurant adopting? Provide justification to support your answer using the provided information. (6 marks)
(d) A company has got“low”in all five forces when performing Porter’s Five Forces Model analysis. Is it a good sign from the company’s perspective? Explain why (3 marks)
(e) How iscomputer literacyrelated to information technology? (3 marks)
(f) What IT job position is responsible to take the necessary security measures to safeguard the use of personal data in an organization? (2 marks)
Question 2
(a) A small trading firm wants to set up computer networks for communication and coordination within its organization as well as its trusted business partners to achieve cost reduction and sustainable competitive advantage in the market. You are working as an IT consultant to suggest type of network and new technologies to the firm.
(i) Would you recommend InternetorIntranet for the company to connect and communicate with all the computers of various departments and various databases internally within the organization? Provide justification to your answer. (5 marks)
(ii) Compare the differences between the network suggested in (a)(i) and Extranet by completing the following table:
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Key Feature
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Network suggested in (a)(i)
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Extranet
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Type of Users
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Security
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Area that is suitable for installing servers
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(6 marks)
(b) Briefly describe the differences betweenInternetof Thing (IoT)andInternetof Everything (IoE). (4 marks)
(c)Besides the example of a pump manufacturer installed sensors on wells in Africa, giveTWOexamples of IoE that are available on the market and explain each one briefly. (6 marks)
(d) Describe and giveTHREEexamples of how social networking tools can be used to support a retail business.(9 marks)
Question 3 - Case study
(a) Answer the following with reference to the article given above.
(i) List and describeFOURbenefits that could be achieved for HKTV Mall by adopting theclick-and-bricke-commerce model(8 marks)
(ii) Discuss why 50 tablets were placed in HKTV Mall’s first store (line numbers 12 and 13) (4 marks)
(iii) Discuss why Ms Hung and Ms Lee were skeptica about using the HKTV Mall online shopping platform (line numbers 39 to 52)(8 marks)
(b) HKTV Mall also developed a mobile app for its customers. SuggestTHREEmobile marketing strategies and give examples to support your answers. (12 marks)
(c) With reference to the Porter’s Value Chain Model, giveONEexample of how information technology / information system can add value to theinboundlogisticsactivity for a retail shop. (4 marks)
(d) What are the objectives of Search Engine Optimization (SEO)? (4 marks)
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