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Provide a brief overview of the Plan for the 3rd runway at London’s Heathrow Airport.

Post Date: 12 - Aug - 2023

ASSIGNMENT INSTRUCTIONS

AcademicYear

2019/20

Semester

1/2

ModuleTitle

Hospitality,Tourism&EventsEnvironment

ModuleCode(MOD00…)

MOD004056

Level

4

Assessment

Coursework

AssessmentNo.

011

 

 

ASSIGNMENT QUESTION 

CaseStudy

London Heathrow –Third Runway

TheUKaviationsectorplaysanimportantroleinthemoderneconomy,contributingaround

£20billionperyearanddirectlysupportingapproximately230,000jobs.Thepositiveimpactsoftheaviationsectorextendbeyonditsdirectcontributiontotheeconomybyalsoenablingactivityinotherimportantsectorslikebusinessservices,financialservices,andthecreativeindustries. TheUKhasthethirdlargestaviationnetworkintheworld,andLondon’sairportsservemoreroutesthantheairportsofanyotherEuropeancity.However,LondonandtheSouthEastarenowfacinglongertermcapacityproblems.HeathrowAirportisoperatingatcapacitytoday,GatwickAirportisoperatingatcapacityatpeaktimes,andthewholeLondonairportssystemisforecasttobefullbythemid-2030s.WithverylimitedcapabilityatLondon’smajorairports,LondonisbeginningtofindthatnewroutestoimportantlonghauldestinationsarebeingsetupelsewhereinEurope.ThisishavinganadverseimpactontheUKeconomy,andaffectingthecountry’s global competitiveness.(DFT, 2018)

On5thJune2018 the cabinet signed offtheplansfor a3rd runwayatLondon Heathrowaftertheywereapprovedbythegovernment`seconomicsub-committee,whichischairedbyPrimeMinisterTheresaMay.TransportSecretaryChrisGraylinginsistedthedecisionwasbeingtakeninthenationalinterestandwouldbenefitthewholeoftheUK-with15%ofnewlandingslotsattheairport"facilitating" regionalconnectivity.Hesaidthe£14bnrunway, whichcouldbecompletedby2026,wouldbefundedentirelyprivately-butMPswarnedthattaxpayerswouldendupfootingthebillforbillionsinroadimprovementsandotherupgradesandwarnedthattheUK`scarbonemissiontargetswouldbethreatenedbytheincreaseintrafficaroundtheenlargedairport(BBC, 2018).

 

Task:

You are required to produceaPESTanalysisforHeathrowAirport Holdings with theaim of identifying and assessing the various external factorsthatwillimpact the UKwith the plan of the 3rd runwayat London HeathrowAirport.  (2500Words) (80 marks)

Points to consider inanswering the set question:

Provideabrief overviewofthePlanfor the 3rd runwayat London’sHeathrowAirport.

Interms of the PESTa good understanding of thefunctionofthis strategic toolshouldbedemonstrated:

o   PoliticalImpacts,Heregovernmentregulationsandlegalfactorsareassessedintermsoftheirabilitytoaffectthebusinessenvironmentandtrademarkets.Themainissuesarepoliticalstability,taxguidelines,traderegulations,safetyregulations,andemployment laws.

o   Economicfactors,Throughthisfactor,businessesexaminetheeconomicissuesthatareboundtohaveanimpactonthecompany.Thiswouldincludefactorslikeinflation,interestrates,economicgrowth,theunemploymentrateandpolicies,andthe business cyclefollowedin thecountry.

o   Socialfactors,Withthesocialfactor,abusinesscananalysethesocio-economicenvironmentof itsmarketviaelementslikecustomerdemographics,culturallimitations,lifestyleattitude,andeducation.Withthese,abusiness canunderstandhowconsumerneedsareshapedandwhatbringsthemtothemarketfor apurchase.

o   Technologicalfactors,Howtechnologycaneitherpositivelyornegativelyimpacttheintroductionofaproductorserviceintoamarketplaceisassessedhere.Thesefactorsincludetechnologicaladvancements,lifecycleoftechnologies,theroleoftheInternet,andthespendingontechnologyresearchbythe government.

Allfactorsofthe PEST should beassessed with aninsightful assessment of theimpactthefactors have ontheUK, includinganykeychallenges, risks andlimitationstotheorganisation.

Brief Evaluation / Conclusion

 


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