Assignment
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Programme Title
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Option – BA AAM, BA ITBM, BSc ITM, BA EM
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Module Title
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Destination Management
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Module Code
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092
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Assignment Title
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Destination Audit
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Level
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6
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Weighting
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70%
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Lecturers
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W/C Hand Out Date
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Due Date
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Feedback Post Date
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Assignment Format
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Report
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Assignment Word Count
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3000 words
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Module Learning Outcomes covered in this assignment
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i. Understand and explore in detail a framework for the analysis of destinations.
ii. Evaluate in depth the role of marketing in destination development.
iii. Reflect upon contemporary issues emerging in destination management
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Submission Format (include ATS key for hard copy submission
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e-Submission
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Individual
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Assignment Task
You are asked to assume the role as a consultant, specialising in destination management. You have been asked by Bath Tourism Plus and Bath and North Somerset Council to undertake a destination audit, to critically examine the competitiveness of the tourism offering in Bath in relation to attracting key target markets. You should choose one of the key strategic priority markets, included in the Bath Tourism Plus Marketing Strategy. These are the UK, Germany, USA or China. In undertaking this task you should complete and submit the destination auditing tool.
Task Guidance
For guidance on this assignment, please access the assignmentvodcastor further information available through Canvas. In addition, you should attend all seminars where we will apply and practice the tasks expected for this assignment.
General Assignment Guidance
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Importance of Word Counts and Presentation Timings
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Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.
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E-submission
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http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
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Cut-off date for late work
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http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
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Grading criteria
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http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx
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Plagiarism
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http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
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Extenuating Circumstances
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http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
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UCB Referencing Guide
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https://portal.ucb.ac.uk/#/asc/study-skills/references
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General Academic Guidance
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https://portal.ucb.ac.uk/#/asc
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