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Understand sales in the context of active leisure

Post Date: 15 - Aug - 2023

Unit 16: Understanding how to sell services and products to customers in active leisure

Unit reference number:L/503/0783
QCF level:3
Credit value:4
Guided learning hours:20

Unit summary

This unit covers the knowledge, understanding and skills that a learner needs in relation to selling in an active leisure organisation.

Assessment requirements/evidence requirements

Learning outcomes 1 and 2

Knowledge understanding assessment involving one or a mixture of:

  • written questions and answers
  • projects
  • assignments

Assessment methodology

This unit is assessed in the workplace or in conditions resembling the workplace. Learners can enter the types of evidence they are presenting for assessment and the submission date against each assessment criterion.

Alternatively, centre documentation should be used to record this information.

Learning outcomes and assessment criteria

Learning outcomes

Assessment criteria

Evidence type

Portfolio reference


1.            Understand sales in the context of active leisure

Explain the importance of sales to an active leisure organisation

Describe the sales cycle and how it helps to structure and progress sales activities

Explain different sales methods that are used in the context of active leisure




2.            Understand how to sell active leisure services and products

Explain the difference between proactive and reactive selling

Explain how to assess maximum and minimum returns and the probability of sale closure

Demonstrate different verbal and non-verbal listening and questioning techniques suitable for selling face-to-face

Explain the difference between benefits and features and how to sell them effectively

Describe the range of behaviours displayed by potential customers and how to manage them effectively

Explain the importance of offering alternative services/products

Explain the types of objections that customers may have and how to manage these

Describe the process of closing a sale




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