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Understand what it is that makes a effective team leader and/or manager

Post Date: 27 - Nov - 2019

Unit 26: Leadership and People Management in the Design and Creative Industries

Unit code: J/501/8390 
QCF level: 4
Credit value: 6
Guided learning hours: 40

Unit aim

The aim of this unit is to enable learners to consider the qualities of a good leader, taking a critical view of the relative importance of different attributes in the context of the creative industries. Learners will explore the different approaches to building cohesion and effectiveness within a team.

Competency unit assessment guidance

This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.

Unit introduction

‘Having an idea in the first place is just the start; bringing that idea to life in a way that inspires others to help it grow can mean the difference between an abandoned sketch on a notepad and a successful finished product in a customer`s hands.’ – Lucy Blakemore, Gravity Planning and Research, UK

The role of a leader is vital in any industry, but the leadership of teams of creative people poses unique challenges.

The leader must be able to combine the ability to enthuse and inspire. They must strike a careful balance between encouraging innovative ideas and reining in the outlandish and inappropriate without damaging the motivation of team members who may have a personal connection to their ideas.

Learners will reflect on their skills with a focus on personal development underpinned by critical introspection. They will consider the debate as to whether leaders are born or made.

Learners will look at the composition of teams through an exploration of theoretical models which can be used to examine the efficacy of a team-based on the distribution of key attributes amongst team members. They will explore different approaches to identifying of the skills of team members and use this insight as the basis of role allocation within a team.

Having considered the composition and formation of a team, learners will explore the concept of group dynamics and reflect on the extent to which this supports efforts to build trust and respect amongst team members.

Creative thinking has an inherent risk of failure and as such learners will consider how this can be encouraged in a ‘safe’ environment where individuals feel that their contributions are valued and valuable. As a corollary to this learners will consider how the performance of team members can be reviewed in order to embed and encourage creative thinking.

Learning outcomes and assessment criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Learning outcomes

Assessment criteria

1    Understand what it is that makes a effective team leader and/or manager

1.1    Analyse skills and attributes that make an effective team leader

1.2    Evaluate their own leadership skills and attributes, identifying areas for personal development if they want to be a good team leader

2    Understand how to select a team for a specific purpose

2.1    Analyse methods which can be implemented in order to

   identify the mix of expertise, knowledge, skills and attitudes required to achieve the team purpose

   identify team members’ expertise, knowledge, skills and attitudes and agree their particular roles within the team

   use team selection and development processes to develop any expertise, knowledge, skills and attitudes lacking in the team

3    Understand how to manage and motivate a team

3.1    Analyse methods which can be implemented in order to

   enable team building and how to build mutual trust and respect.

   encourage open communication between team members to share problems with each other to produce creative solutions

   review the performance of the team at appropriate points and evaluate how well its purpose is being achieved

Learning outcomes

Assessment criteria


   celebrate the team and individual successes together and the methods for empowerment of individuals to develop their own ways of working and take their own decisions within agreed boundaries

   steer your team successfully through difficulties and challenges

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