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Create structures and styles for websites

Unit 19:

Website Software

Unit code: R/502/4631
QCF level: 2
Credit value: 4
Guided learning hours: 30

Unit aim

The aim of this unit is to give learners the skills and knowledge needed to professionally plan, prepare and publish websites for a range of vocational advertising contexts.

Competency unit assessment guidance

This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.

Unit introduction

In this unit learners will initially investigate the styles, structures and templates around website design. This is complemented with an understanding of the technical concerns of website design such as file types, file management and general functionality issues.

Learners will then undertake a process of selecting, organising and preparing a range of content for websites. This will include an ability to work across a range of software such as image manipulation or drawing programs to enable content from a range of sources to be included.

Finally, learners will publish a website for a marketing or advertising context. As with all websites, learners will demonstrate the ability to test, analyse and correct any functionality or stylistic issues. This is particularly appropriate  within the demands of multiple page website design.

Learning outcomes and assessment criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Learning outcomes

Assessment criteria

1    Create structures and styles for websites

1.1    Describe what website content and layout will be needed for each page

1.2    Plan and create web page templates to layout

1.3    Select and use website features and structures to help the user navigate round web pages within the site

1.4    Create, select and use styles to keep the appearance of web pages consistent and make them easy to understand

1.5    Describe how copyright and other constraints may affect the website

1.6    Describe what access issues may need to be taken into account

1.7    Describe what file types to use for saving content

1.8    Store and retrieve files effectively, in line with local guidelines and conventions where available

2    Use website software tools to prepare content for websites

2.1    Prepare content for web pages so that it is ready for editing and formatting

2.2    Organise and combine information needed for web pages including across different software

2.3    Select and use appropriate editing and formatting techniques to aid both clarity and navigation

2.4    Select and use appropriate development techniques to link information across pages

Learning outcomes

Assessment criteria


2.5    Change the file formats appropriately for content


2.6      Check web pages meet needs, using IT tools and making corrections as necessary

3    Publish websites

3.1    Select and use appropriate testing methods to check that all elements of websites are working as planned

3.2    Identify any quality problems with websites and how to respond to them

3.3    Select and use an appropriate programme to upload and publish the website

3.4    Respond appropriately to problems with multiple page websites

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