Unit code: R/502/4631
QCF level: 2
Credit value: 4
Guided learning hours: 30
The aim of this unit is to give learners the skills and knowledge needed to professionally plan, prepare and publish websites for a range of vocational advertising contexts.
Competency unit assessment guidance
This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.
In this unit learners will initially investigate the styles, structures and templates around website design. This is complemented with an understanding of the technical concerns of website design such as file types, file management and general functionality issues.
Learners will then undertake a process of selecting, organising and preparing a range of content for websites. This will include an ability to work across a range of software such as image manipulation or drawing programs to enable content from a range of sources to be included.
Finally, learners will publish a website for a marketing or advertising context. As with all websites, learners will demonstrate the ability to test, analyse and correct any functionality or stylistic issues. This is particularly appropriate within the demands of multiple page website design.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.
On completion of this unit a learner should:
1 Createstructures and styles forwebsites
1.1 Describe what websitecontentand layout will be needed foreach page
1.2 Plan and create web pagetemplates to layout
1.3 Selectanduse website featuresand structures to help the usernavigate round web pageswithin the site
1.4 Create, select and use styles tokeep the appearance of webpages consistent and makethem easyto understand
1.5 Describe how copyright andother constraints may affectthewebsite
1.6 Describe what access issuesmay need to be taken intoaccount
1.7 Describe what file types tousefor saving content
1.8 Store and retrieve fileseffectively, in line with localguidelines and conventionswhere available
2 Use websitesoftware tools toprepare content for websites
2.1 Prepare content for web pagesso that it isready for editingand formatting
2.2 Organise and combineinformationneeded forwebpages includingacrossdifferentsoftware
2.3 Select anduse appropriateediting andformattingtechniquesto aid both clarityandnavigation
2.4 Select anduse appropriatedevelopment techniques to linkinformationacross pages
2.5 Change the file formatsappropriatelyfor content
2.6 Check web pages meet needs,using IT tools and makingcorrections as necessary
3 Publish websites
3.1 Selectanduse appropriatetesting methods tocheck thatall elements of websitesareworkingasplanned
3.2 Identify any quality problemswith websites andhowtorespond to them
3.3 Select anduse an appropriateprogramme to upload andpublish thewebsite
3.4 Respondappropriately toproblems with multiplepagewebsites