Title: Air Malta Case-Study (CW2)
Determine ONE future strategy for air malta within the changing market conditions that they face.
Making use of the strategic management models that you have studied to guide and support your assessment and decision-making process, you should:
Determine the current strategic position of Air Malta. Evaluate the different strategic options for the future.
Evaluate the strengths and weaknesses of the forces for and against change.
Determine the best strategic option for the future and how it can be achieved.