Assignment Title: Retail Theory and Practice
Learning outcomes:
Knowledge outcome –
1. You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success
Intellectual /transferrable skill –
2. You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration.
Assignment Brief:
Prepare a report for a large store-based or online fashion clothing retailer, trading in the UK that:
a) Identifies key relevant changes in the UK fashion clothing market and
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.
