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Interview a brand manager or another manager with operational responsibility for a brand.

Title: Interview Brand Manager 

Assignment details:

Ambler (2003) posits that there is confusion between brand equity and brand value.

Interview a brand manager or another manager with operational responsibility for a brand. Explore how they interpret and measure the value of brands within their organization.

Drawing on the evidence collected during your interview, does Ambler’s statement still apply in 2020?


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