Unit 24:
Develop and Extend Critical and Creative Thinking Skill
Unit code: K/601/6464
QCF level: 3
Credit value: 3
Guided learning hours: 18
Unit aim
The aim of this unit is for learners to develop an understanding of the range of techniques that can be used to support and encourage creative working individually and in teams.
Unit introduction
‘I am always doing that which I cannot do, in order that I may learn how to do it.’ — Pablo Picasso
The ability to think and work creatively is essential to a successful career in marketing. Even beyond the obvious creative roles, such as copywriters and graphic designers, there is a need to be able to see beyond your current horizons. Creativity can be applied to the solution of staffing issues, office management and client relations to name but a few areas.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.
On completion of this unit a learner should:
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Learning outcomes
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Assessment criteria
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1 Understand the definitions, concepts
and history of creative thinking
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1.1
Describe different creative thinking techniques
and how they work
1.2
Identify the techniques that can be used for filtering diverse information
1.3
Describe how creative thinking has developed
over time and its impact
on society
1.4
Explain how creativity can apply in
both creative and non-
creative contexts
1.5
Explain the potential
impact of creative thinking on individuals and businesses
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2 Be
able to use a range of creative
thinking techniques to generate
ideas and responses
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2.1
Clarify information using questions asked from different perspectives
2.2
Analyse a variety of information sources
2.3
Interpret the central
questions, issues and challenges from given information
2.4
Critically compare pre- conceptions and assumptions to determine
actual constraints in defining a problem for resolution
2.5
Review and revise
barriers to creative
thinking from individuals and
organisations
2.6
Analyse realities beyond the current
situation and take risks with
ideas and thought processes
2.7
Investigate familiar sources of information for new inspiration
2.8
Record observations, experiences, ideas
and reflective thoughts to broaden personal
knowledge base
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Learning outcomes
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Assessment criteria
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2.9
Demonstrate an acceptance of the
opportunity for revelation when least expected
2.10 Identify connections and associations from things that seem
unconnected
2.11 Identify, interrogate and challenge assumptions behind
existing ideas
2.12 Critically compare
a range of different solutions and ideas
2.13 Evaluate ideas and situations
in new ways to change
perspective
2.14 Review and revise ideas with others to identify how they might
be changed or improved
2.15 Review and revise own
thought patterns and ways of responding to work and
life situations
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