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Understand the definitions, concepts and history of creative thinking

Post Date: 27 - Nov - 2019

Unit 24:

Develop and Extend Critical and Creative Thinking Skill

Unit code: K/601/6464 
QCF level: 3
Credit value: 3
Guided learning hours: 18

Unit aim

The aim of this unit is for learners to develop an understanding of the range of techniques that can be used to support and encourage creative working individually and in teams.

Unit introduction

‘I am always doing that which I cannot do, in order that I may learn how to do it.’ — Pablo Picasso

The ability to think and work creatively is essential to a successful career in marketing. Even beyond the obvious creative roles, such as copywriters and graphic designers, there is a need to be able to see beyond your current horizons. Creativity can be applied to the solution of staffing issues, office management and client relations to name but a few areas.

Learning outcomes and assessment criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Learning outcomes

Assessment criteria

1    Understand the definitions, concepts and history of creative thinking

1.1    Describe different creative thinking techniques and how they work

1.2    Identify the techniques that can be used for filtering diverse information

1.3    Describe how creative thinking has developed over time and its impact on society

1.4    Explain how creativity can apply in both creative and non- creative contexts

1.5    Explain the potential impact of creative thinking on individuals and businesses

2    Be able to use a range of creative thinking techniques to generate ideas and responses

2.1    Clarify information using questions asked from different perspectives

2.2    Analyse a variety of information sources

2.3    Interpret the central questions, issues and challenges from given information

2.4    Critically compare pre- conceptions and assumptions to determine actual constraints in defining a problem for resolution

2.5    Review and revise barriers to creative thinking from individuals and organisations

2.6    Analyse realities beyond the current situation and take risks with ideas and thought processes

2.7    Investigate familiar sources of information for new inspiration

2.8    Record observations, experiences, ideas and reflective thoughts to broaden personal knowledge base

Learning outcomes

Assessment criteria


2.9    Demonstrate an acceptance of the opportunity for revelation when least expected

2.10 Identify connections and associations from things that seem unconnected

2.11 Identify, interrogate and challenge assumptions behind existing ideas

2.12 Critically compare a range of different solutions and ideas

2.13 Evaluate ideas and situations in new ways to change perspective

2.14 Review and revise ideas with others to identify how they might be changed or improved

2.15 Review and revise own thought patterns and ways of responding to work and life situations

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