Unit 7: Collaborative Working within Marketing Communications (Advertising)
Unit
code: R/504/3082
QCF level: 4
Credit value: 4
Guided learning hours: 30
Unit aim
This
unit aims to help learners to understand how to work collaboratively in advertising. The unit focus on media
professionals communicate how and
how to use this to
best advantage.
Competency unit assessment guidance
This
unit should be assessed predominantly in the workplace. Please see Annexe E.
Observation, witness
testimony, questioning, professional discussion, written and product evidence
are all sources of evidence which can
be used.
Unit introduction
- Working
collaboratively and maintaining good working
relationships are vital for an
advertising professional to succeed in
their career and deliver consistently high-quality work.
- In
this unit learners will learn how to
develop and maintain good working relationships
and collaborate with their clients and other businesses
such as agencies and suppliers. They
will recognise key features
of effective working relationships, how to work
with other organisations and the
importance of recognising
roles and responsibilities.
- Learners will learn
about how to behave to
create a good working environment and working
with other functions or organisations. They
will also be able to demonstrate their ability to develop
effective working relationships, with colleagues,
clients, agencies and suppliers.
Learners will evaluate the effectiveness of their working relationships and identify areas for improvement.
Learning outcomes and assessment criteria
In order
to pass this unit, the evidence that the learner presents
for assessment needs
to demonstrate
that they can meet all the learning
outcomes for the unit. The assessment
criteria determine the standard
required to achieve the unit.
On completion of this unit a learner
should:
|
Learning outcomes
|
Assessment criteria
|
|
1 Understand the key features of effective working relationships with
colleagues, client’s agencies and suppliers
|
1.1
Describe
ways of communicating
with colleagues, clients, agencies and suppliers
1.2
Explain how to
identify agencies and suppliers that would help own
organisation to achieve its aims and objectives.
1.3
Clarify how to agree
a common sense
of purpose with colleagues, clients, agencies and/or suppliers
1.4
Explain the importance of recognising
and
respecting the roles,
responsibilities, and interests of
others
1.5
Explain the effect that own deadlines and quality of work can have on others
|
|
2 Understand how to
develop effective working relationships with colleagues,
agencies and suppliers
|
2.1
Summarise different business functions in the organisation and
their role in achieving the organisations vision and
aims
2.2
Summarise
how to create an environment
of trust and mutual respect with colleagues, clients, agencies and/or suppliers
2.3
Explain the importance of evaluating working relationships
|
|
Learning outcomes
|
Assessment criteria
|
|
3 Be
able to develop effective working
relationships with colleagues,
agencies and/or suppliers
|
3.1
Clarify the purpose of a working relationship
3.2
Describe the roles and responsibilities of different agencies
and/or suppliers involved
3.3
Establish working relationships with colleagues,
clients, agencies and/or suppliers carrying
out current work activities
3.4
Brief
colleagues, clients, agencies and/or
suppliers on own
an organisations requirements and/or concerns
3.5
Identify information that needs to be
shared, the reasons for this and how to maintain security of information
3.6
Identify any issues
and implement actions to address them
with the individuals involved
3.7
Fulfil agreements made with colleagues, agencies
and/or suppliers
3.8
Inform colleagues, clients, agencies and/or suppliers promptly
of any difficulties with
carrying out agreed
actions and negotiate and agree alternative action with them
|
|
4 Be able
to evaluate the effectiveness
of relationships
|
4.1 Discuss the
effectiveness of working
relationships with others
4.2 Use feedback to identify areas for
improvement
|
