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Understand the key features of effective working relationships with colleagues, client’s agencies and suppliers

Unit 7:  Collaborative Working within Marketing Communications (Advertising)

Unit code: R/504/3082 
QCF level: 4
Credit value: 4
Guided learning hours: 30

Unit aim
This unit aims to help learners to understand how to work collaboratively in advertising. The unit focus on media professionals communicate how and how to use this to best advantage.
Competency unit assessment guidance
This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.

Unit introduction

  • Working collaboratively and maintaining good working relationships are vital for an advertising professional to succeed in their career and deliver consistently high-quality work.
  • In this unit learners will learn how to develop and maintain good working relationships and collaborate with their clients and other businesses such as agencies and suppliers. They will recognise key features of effective working relationships, how to work with other organisations and the importance of recognising roles and responsibilities.
  • Learners will learn about how to behave to create a good working environment and working with other functions or organisations. They will also be able to demonstrate their ability to develop effective working relationships, with colleagues, clients, agencies and suppliers. Learners will evaluate the effectiveness of their working relationships and identify areas for improvement.

Learning outcomes and assessment criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Learning outcomes

Assessment criteria

1    Understand the key features of effective working relationships with colleagues, clients agencies and suppliers

1.1    Describe ways of communicating with colleagues, clients, agencies and suppliers

1.2    Explain how to identify agencies and suppliers that would help own organisation to achieve its aims and objectives.

1.3    Clarify how to agree a common sense of purpose with colleagues, clients, agencies and/or suppliers

1.4    Explain the importance of recognising and respecting the roles, responsibilities, and interests of others

1.5    Explain the effect that own deadlines and quality of work can have on others

2    Understand how to develop effective working relationships with colleagues, agencies and suppliers

2.1    Summarise different business functions in the organisation and their role in achieving the organisations vision and aims

2.2    Summarise how to create an environment of trust and mutual respect with colleagues, clients, agencies and/or suppliers

2.3    Explain the importance of evaluating working relationships


Learning outcomes

Assessment criteria

3    Be able to develop effective working relationships with colleagues, agencies and/or suppliers

3.1    Clarify the purpose of a working relationship

3.2    Describe the roles and responsibilities of different agencies and/or suppliers involved

3.3    Establish working relationships with colleagues, clients, agencies and/or suppliers carrying out current work activities

3.4    Brief colleagues, clients, agencies and/or suppliers on own an organisations requirements and/or concerns

3.5    Identify information that needs to be shared, the reasons for this and how to maintain security of information

3.6    Identify any issues and implement actions to address them with the individuals involved

3.7    Fulfil agreements made with colleagues, agencies and/or suppliers

3.8    Inform colleagues, clients, agencies and/or suppliers promptly of any difficulties with carrying out agreed actions and negotiate and agree alternative action with them

4    Be able to evaluate the effectiveness of relationships

4.1    Discuss the effectiveness of working relationships with others

4.2    Use feedback to identify areas for improvement


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