Unit Title & Code: Entrepreneurship and Small Business Management MAR015-6
Assignment number and Title: Assignment 2 Business Plan
Unit Learning Outcomes:
On completion of this assignment you should be able to:
- A critical understanding of the entrepreneurial character, start-up and growth strategies, and business planning.
- The ability to formulate and produce a comprehensive viable strategic business model and plan following a critical assessment of a market opportunity, using creativity, innovation, and an understanding of financial resource implications; implement and evaluate the strategic business plan
You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.