20 / 12 / 2023

The critique and analysis should be carried from a marketing perspective
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01 / 02 / 2020

Demonstrate an awareness of the issues surrounding the development and implementation of electronic commerce
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01 / 02 / 2020

Critically analyse and understand the nature and form of electronic commerce
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20 / 12 / 2023

Identify and analyse ethical and environmental factors relating to international and global marketing
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20 / 12 / 2023

Identify sources of information, methods of collection and analysis suitable for international and global marketing
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20 / 12 / 2023

Explain the four most important macro–environmental (PESTLE) factors that the family business will need to consider when marketing to a new European country
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01 / 02 / 2020

Understand some of the reasons why, and the importance of, international business in economic, social and political terms
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20 / 12 / 2023

Identify and classify the nature of existing online customers for your chosen organisation. Analyse the organisation’s current Digital Marketing Strategy, evaluating the effectiveness of the current digital marketing activities
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01 / 02 / 2020

Understanding and critical awareness of the issues, problems and practices that characterise digital marketing management.
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01 / 02 / 2020

Paying the living wage/charitable giving and going green for good
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01 / 02 / 2020

Critically discuss, using academic theory and relevant examples, the real and potential impacts of globalisation on National Culture, with particular reference to Homogenization and Hybridization
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01 / 02 / 2020

Identify different perspectives and approaches to leadership
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01 / 02 / 2020

LEADERSHIP PROCESS AND ORGANISATIONS IN CONTEXT
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20 / 12 / 2023

Synthesize and critique contemporary theories, and sources of evidence informing their particular area of practice
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